Can Valuation Be Productised ?

Can Valuation Be Productised ?

Evaluating limits of automation in private equity

My Role : Ideation & Design

Teams Involved : Product & PEC Teams

Timeline & Status : 3 Weeks | Finished

Product Overview & Context

Foliosure is a portfolio management product enabling private market investors make more informed decisions by offering real-time insights through a distilled view of portfolio performance.
Private equity firms spend significant effort defending valuations to LPs.

Stakeholders believed valuation automation could reduce effort, improve trust, and strengthen product positioning.

oliosure is a portfolio management product enabling private market investors make more informed decisions by offering real-time insights through a distilled view of portfolio performance.
Private equity firms spend significant effort defending valuations to LPs.

Stakeholders believed valuation automation could reduce effort, improve trust, and strengthen product positioning.

Quick summary

Challenge

Can valuation actually be automated?

Can valuation actually be automated?

Question

Stakeholders proposed valuation automation as a strategic investment.

Before committing engineering resources, we needed to determine whether automation solved the underlying problem or simply addressed a symptom.

Hypothesis

If valuation workflows were automated:

  • Time spent on reconciliation would decrease

  • LP confidence would increase

  • Product differentiation would improve

"Spending hours justifying company

valuation to clients affects our billables"

"Spending hours justifying company

valuation to clients affects our billables"

Research Objective & Approach

Objectives

  1. Validate whether valuation automation solves a meaningful problem

  2. Understand how valuation decisions are made in practice

  3. Identify where software can create the most value

Approach
Industry Research -> Competitive Analysis -> Stakeholder Interviews -> Workflow Shadowing

5 Competitors, 11 Parameters

6 Stakeholders, 3 BUs

5 Shadowing Sessions

Research Findings

Context

Valuation Methodologies are highly contextual and differs for each portfolio company

Help users understand value

Time

Data reconciliation dominates effort. 80% of meeting time is spent validating inputs.

Reasoning

LP scrutiny focuses on assumptions and judgement.

Not calculations.

Core Insight

Core Insight

Valuation automation was never the real problem. It was a proxy for - Trust, Risk Visibility & Perceived Sophistication for stakeholders

Concept Exploration

Solution 01 : Focus on comparable valuation methodology
Aligning technical feasibility, market standards & client asks

Solution 02 : Human-in-the-loop valuation support.
Reduce reconciliation effort while preserving analyst judgement.
Values in table prepopulate but analyst has the affordance to edit & audit it.

Validation Result & Business Impact

Concept evaluations revealed low confidence in fully automated valuation workflows.

Stakeholders preferred decision-support systems over automated decision-making.

Private equity firms were using Foliosure to track their portfolio performance. Foliosure's driving force is a cohort of financial analysts who manually format data into a proprietary excel template before uploading it on the tool.
This data then gets consumed through metrics, charts, logs or downloaded as customised reports.

$100K+ avoided

In misaligned engineering & product investment

No Automation

Validated a shift from full automation to human in loop intelligence

Other Visual Explorations

Reflection

This study reinforced that while valuation intelligence can add rigour, private equity decision-making remains deeply contextual.

Most valuable role of software in this space is not replacing judgment but - supporting it with timely, trustworthy signals

Get in touch

Email : anushkapandeycontact@gmail.com

WIP, Always

Get in touch

Email : anushkapandeycontact@gmail.com

WIP, Always